How to use influencer marketing for a product launch

Influencer Marketing has imposed itself as an essential segment of any marketing campaign, and this is even more true for a product launch. Whatever your sector, it’s unlikely that you’ll be able to avoid budgeting for this channel. Not only is influencer marketing a...

How to recycle content and increase your potential

Internet users are collapsing under the weight of content, whether generated by individuals, the media, influencers or companies. The latter have long understood that a content marketing strategy was unavoidable. Being useful to a user or entertaining them is the best way to make...

Reputation management: the new challenge

All eyes are focused on influencing but another factor is of increasing importance, and it’s even more crucial, reputation. It differentiates you from your competitors and leads, or not, to your customers’ purchase decision. If it’s possible to increase your influence, reputation is a...

Influencer marketing: stop the obsession with Instagram!

Very often, influencer marketing is automatically associated with Instagram. Influencers have blossomed on the network, and product placements are legion in instastars’ feeds. However, it's not systematically the most relevant network for an influencer campaign. Worse still, users are close to an overdose. So,...

How to get started with guest posts

Creating content is an essential strategy, whatever your business. On the editorial side, your brand has a regularly updated blog: it's great because it's a potential source of traffic and it's the best way to build your reputation. That said, you shouldn't only publish...
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